Posts archived by 'December 2009'

The answer is that while all links in a specific page are considered, there actually are differences.   In normal situations, many of the footer links have already been referenced somewhere on the page already…many times in the navigation menu at the top of the page.   Since Google only counts the first referenced link on any one page, the link in the footer will very rarely get picked up.  Other times the same link is in the content using more descriptive ...