Topic: 'Search Engine Optimization'

Getting Your Web Site on Google Local and Why It’s Important

Published on: 25/09/2010 2:01:53 AM
Filed under: Search Engine Optimization

If you ever searched for a service on Google using a name of a City in your search, you will notice that at the top of your search results, you will see a list of local businesses in that area.  For example, if you were interested in finding a plumber in Toronto, you would search for something along the lines of “Plumber Toronto”. Google will list the top 10 local business that fit that criteria, along with a link to view more results near the location you ...

How Do You Measure SEO Success?

Published on: 10/08/2010 10:48:29 PM
Filed under: Search Engine Optimization

So you have researched SEO strategies, made necessary adjustments, and implemented all the latest SEO techniques to assure your website is fully SEO optimized. Now what? How do you go about measuring success of all your hard work? Years ago you could say, well I have a number one rank. Unfortunately this is not sufficient enough these days. The problem is that search results aren’t the same around the world due to localization. If you do a search in Ottawa Canada for a phrase you ...

Top 5 SEO Strategies For NEW Websites

Published on: 18/03/2010 1:50:37 AM
Filed under: Search Engine Optimization

There have been countless of articles written on SEO strategies, many of them concentrating on existing websites trying to move up the rank on search engines.  But what do you do when you have a brand spanking new website?  Do you just wait and see how it ranks after a while, or do you invest some time and energy with successful strategies geared towards moving your new website to the top of the list. Here are 5 effective SEO strategies for new websites: 1.  ...

Does Google treat footer links differently than links in main content?

Published on: 18/12/2009 1:53:43 AM
Filed under: Search Engine Optimization

The answer is that while all links in a specific page are considered, there actually are differences.   In normal situations, many of the footer links have already been referenced somewhere on the page already…many times in the navigation menu at the top of the page.   Since Google only counts the first referenced link on any one page, the link in the footer will very rarely get picked up.  Other times the same link is in the content using more descriptive ...